About us
Noauma, pronounced [no-ah-oo-mah],
is more than clothing, it's a reminder to return to yourself.
We carefully select items that feel true: soft, simple, lasting.
Inspired by natural colourful landscapes, stillness, and the quiet rhythm of daily life.
"Noa" comes from the Māori word for free and safe.
"Uma" evokes a sense of space, warmth, and presence.
At Noauma, you’ll find clothing that lets you slow down (or speed things up if you will;)), breathe deeply and feel at home in your own skin.
It’s about reconnecting with nature, yourself, and others.
Your satisfaction is our top priority.
We believe in human-to-human connection, honest, simple, and accessible. Do you have a question or need help? Send us an email, and we’ll get back to you within 24 hours.
We’re here for you.
You never pay too much
At Noauma, we believe in honest pricing, no stress, no tricks. You pay what it’s worth, no more, no less. Quality doesn’t have to come at a high price, and you should feel good wearing it. We also love offering great discounts and always keep our customers informed about exciting sales!
Rooted in a deep respect for nature
At Noauma, we move with a genuine heart for nature. We believe that small, mindful choices can shape a better world. Protecting nature isn’t about being perfect, it’s about moving with intention, one piece at a time.